The online diamond market has been steadily increasing in the past decade, so much so that it is now considered a necessity for retail jewelers to offer customers the option to purchase online. There are many reasons why you might choose to make an online purchase, but the first question to consider is whether it is safe.
Like any other purchases made online, diamonds too require a certain amount of research and safety assurance. How can you ensure this?
Educate yourself: If you plan to make an online purchase, you need to research a lot on how to determine the quality of a diamond and how to ensure that your purchase would be appropriate for the price you pay. There are a lot of online resources to consult for free.
Buy certified diamonds: Certified diamonds will ensure a certain level of surety to your purchase. With certification from a renowned gem laboratory, you are not likely to be fobbed off with an inferior quality diamond. Insist on checking the certification prior to purchase.
Ensure the seller is registered: The diamond industry is highly regulated globally, so it is really easy to check up on a seller’s credentials. You can do a Google search for the information or contact the organisation to which the seller claims to belong.
Check the return policy: First, make sure there is one. If you not satisfied with the diamond purchased, you should be able to return it. This might come with a fee attached for testing, insurance and processing charges. But on the whole, what really matters is how the company resolves any issues that might arise.
Company reputation is important: If a company has a good reputation, you are assured of getting what you are paying for. Don’t go by unknown companies whom you cannot even track. Always choose a company that has a good brand name, is registered, and has good customer testimonials.
Trackbacks and pingbacks
No trackback or pingback available for this article.