The online diamond market has been steadily increasing in the past decade, so much so that it is now considered a necessity for retail jewelers to offer customers the option to purchase online. There are many reasons why you might choose to make an online purchase, but the first question to consider is whether it is safe.
Like any other purchases made online, diamonds too require a certain amount of research and safety assurance. How can you ensure this?
Educate yourself: If you plan to make an online purchase, you need to research a lot on how to determine the quality of a diamond and how to ensure that your purchase would be appropriate for the price you pay. There are a lot of online resources to consult for free.
Buy certified diamonds: Certified diamonds will ensure a certain level of surety to your purchase. With certification from a renowned gem laboratory, you are not likely to be fobbed off with an inferior quality diamond. Insist on checking the certification prior to purchase.
Consult the photos: Though the photos displayed on the website are often sample photos, you can request for a photograph of the actual diamond once you have made a choice. Magnified photographs of the diamond from all angles must be provided to you, so that you can make a decision.
Ensure the seller is registered: The diamond industry is highly regulated globally, so it is really easy to check up on a seller’s credentials. You can do a Google search for the information or contact the organization to which the seller claims to belong.
Company reputation is important: If a company has a good reputation, you are assured of getting what you are paying for. Don’t go by unknown companies whom you cannot even track. Always choose a company that has a good brand name, is registered, and has good customer testimonials. At Diamonds of the Sun, we provide full guidance to our customers.
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